Professor at the Business School of the Stellenbosh University in Cape Town (South Africa). Expert in the field of neuroscience & emotions. Worldwide pioneer in consumer neuroscience. Board Member of the NMSBA (2012-2018), co-author of 'The Code of Ethical Conduct in Consumer Neuroscience'. The chairman of NEUROHM - a smart tech company for Experience Management. EY Entrepreneur of the Year finalist in 2015. Author of the best-selling scientific book Emo Sapiens. Harmony of emotions and reason.